Friday, 19 October 2012

The Shooting Schedule

As we are nearing production, it is time that you start considering when you want to shoot what. To this end you will need to produce a shooting schedule. The most useful schedule's organise shot's and scenes by location and mise-en-scene. This will save you time in the long run and avoid time consuming continuity checks.

If using the same location over a few days is unavoidable, you will need to take photos of the mise-en-scene, including make up and costume in order to prevent continuity issues.

Once you have made your shooting schedule it is vital that each member of your group has a copy. Everyone must attend all shoots noted on the schedule.

Friday, 12 October 2012

Pete Fraser's Media Blog

Pete Fraser is a chief examiner at OCR, our Media Studies exam board. He keeps a blog that is packed full of ideas that you may find useful for your coursework and in preparation for your exam. Follow him!

Sound and Music

The hills are alive!

The specification is somewhat muddled when it comes to the use of sound, but there are a few guidelines that you can use to ensure that you protect yourself from losing 'silly' marks.

1. Don't use obvious/copyrighted songs
2. No songs in their entirety & No '1 song' trailers
3. Excellent sound will be one that ensures quality (including dialogue recordings), mixing and editing

The best test for yourself is that you can honestly say to yourself that you have spent as much energy and stress about sound as you are with the editing, and that you have sought to be creative in your use of sound.

I'd like you to post about your plans towards including sound in your trailers in innovative and unpredictable ways. You may also want to post song choice ideas and evaluations.

Production Logo

Blogs are coming together really nicely so far, well done!

The next thing I would like you all to add to your blogs is a post on Production Logo research and then your own ideas, designs and a final production logo that you will use towards the beginning of your movie trailer.

You can conduct your reseach at trailer addict (, the post your evaluations directly to your blogs. Follow this post up with your own designs and ideas and finally your final logo. Remember you are awarded marks for demonstrating creative process!

Friday, 28 September 2012

Target Audience Research

Target audience research can tend to be a little limited, but it is a vital area that many of you can improve by trying to go beyond the basics of simply stating your target audience to trying to add much further depth.

Some tips:

Audience research companies main manner of breaking down audiences is as follows:
Older males (>25) Older females (>25) Younger males (<25 females="females" younger="younger">
Some of the giant blockbusters (James Bond, Harry Potter, some Pixar films) attempt to be 4 quadrant films- films that appeal to all 4 of these different groups. Most other films will attempt to specifically target 1 or 2 of these quadrants.

Your starting point should be to identify which of the quadrants would appeal to and why, exploring things such as your genre and theme.

Other things you may wish to consider is whether your film would appeal to a large, mainstream audience or more of a specialised, niche audience.

2. Who is the target audience for the films you looked at when looking at Influences?
While this overlaps slightly with your Influences, you can point out the appeal of certain similar existing films that have appealed to the same sort of audience you are going for. One way to try to 'prove' this is to use the IMDB to look at audience votes and the differences between age group and gender. is an example from 'The Hunger Games'. If you are planning for your film to be similar to this, you could make your point more convincingly about who the film is for and equally, who the film is not for. PLEASE NOTE: You should pay more attention and spend more time analysing the average score rather than the number of votes, as clearly males are just slightly nerdier and spend more time voting for films.

3. Are there any other audience groups that your film may appeal to?

While it is good to identify your main target audience in terms of age and gender, your film may also have a more specific appeal. For example, Tyler Perry's Madea film franchise is not particularly well known here, but in America the films make tens of millions of dollars, drawing out a huge crowd of African-American audience members but very few white Americans.

4. What other 'niche' factors could be considered about how you might appeal to an audience?

It is worth consulting the and looking at some of the Excel documents (so this may not work on the MAC computers) for reasons. For example, 25% of people who were asked about the appeal of stated that it had to do with the use of London (and New York) locations (see below). This will help you in terms of looking for more obscure and interesting reasons why your film may appeal.

5. What different 'tribes' of youth may be especially interested in your film?

The website provides a fantastic service in exploring the different types of youth audiences. This can especially useful in terms of judging the kind of 'attitude' that your audience may have.

6. Would your film be limited to a UK audience or might it have a global appeal?

Even though it was Oscar nominated and starred Brad Pitt, 'Moneyball' was only released in select cinemas in the UK. The reason was fairly simple: it revolved around baseball.

The reverse is also true: while having some success in the UK, Anuvahood went straight to DVD in America. It was felt that an urban story quite specific to the UK that parodied other British 'urban themed' dramas that were released straight to DVD in America was never going to have a big appeal.

You need to think about your own production and realistically assess whether the story would be 'universal' or something specific to British audiences?

7. What limitations are there on your production?

Too often with A2 blogs, candidates imagine that an audience would magically come to see their film. It would be interesting to consider aspects like the fact that your film is British (traditionally means a struggle at the box office- see your film will have no stars (traditionally seen as being important for box office) and to explore how these kinds of factors are going to effect the difficulties in getting people to see it and how you are looking to 'combat' against this. (e.g. Genre or Critical Acclaim).

It is worth noting that the mark scheme explicitly addresses the need to have a clear target audience- these questions are to provide some guidance as to how you might achieve a Level 4 rather than be prescriptive.

Friday, 21 September 2012

A2 Blog to do list

So far you should have posted the following to your blogs:

  • Trailer Research
  • Sentence Pitch
  • Mood Board
  • An in depth trailer analysis or timeline
  • What is a Trailer
  • Remake of a trailer
You need to start thinking about posts that are more specific to the idea process by now. Start thinking about:

  • Casting 
  • Location
  • Props
  • Storyboarding
  • Scripts

Monday, 11 June 2012

Revision today

A reminder that revision is P4 today - 11:50 - 12:30.

Wednesday, 30 May 2012

Revision Sessions

The next Revision Session will be on Friday 1st June at 09:50 (period 2). We will go over all topics before we break up for half term and you will receive your full revision pack, enabling you to revise over the holiday. We will then have 2 further revision sessions before the exam - Monday 11th June (AM) and Thursday 14th June (PM). Revision materials will not be posted online - you must come to class. See you Friday.

Saturday, 7 April 2012

Preparing for final submission:

As you prepare your work for final grading consider the following:
  • Have I uploaded absolutely everything?
  • Are all my posts explained in such a way that anyone can understand what I'm trying to accomplish?
  • I have spent a lot of time on this project - is that evident from my blog posts?
  • Have I reflected on drafting and why I made changes throughout?
  • Is ALL OFF MY WRITING clearly of A2 standard (or could it have been written by a GCSE student?)
  • This is my last chance to secure my target grade - have I done everything possible?
Good luck - your grades will be posted the first week back.

Monday, 26 March 2012

Just checking out the blog headers.....

To put an image from your film or your poster on the top of your blog - go to design (top right) and click on edit in the header section. You can add your image there. First you will need to design your image and get it to the right size in PhotoShop. I did 980 pixels width by 200 length for this one.

Question 1a

In class today we looked at a sample answer for the question:

Describe how you used conventions of real media products for your own media production and evaluate how this skill contributed to the development of your work. Refer to a range of examples in your answer to show how these skills developed over time. [25]
Candidates will need to refer to their work for the Foundation Portfolio and Advanced Portfolio. Additionally, they may make reference to other media production work but this is strictly optional.

Now it's your turn to answer this question. You have 30 minutes. Starting - NOW.

Tuesday, 20 March 2012


Work your way through it, one bullet point at a time.

Homework/Prep task for next lesson - IMPORTANT

In Monday's lesson we were working on how to approach the essay question for Section A: Question 1a. We focused on skills development from AS and A2, looking at RESEARCH AND PLANNING skills and then skills in the use of DIGITAL TECHNOLOGY. For next lesson, you have been asked to meticulously prepare an essay plan to answer the following question:

Describe how you developed post-production skills and evaluate how these skills contributed to creative products. Refer to a range of examples in your answer to show how these skills developed over time. [/25]

You must use the following formula:

  • what you did at AS and A2
  • comment on opportunity for skills development
  • Which specific examples you will refer to in your essay (there should be 4)

Paragraphs 1-4:
  • Statement about specific skill i.e. Editing in Photoshop
  • Example of work from AS + Example of work from A2
  • Evaluate your skills development
  • How has this enabled you to be more creative?
  • Comment on your level of skill now and the difference that will make to future projects.
  • Comment on any areas for further development and how this would enable you to be more creative.

Monday, 12 March 2012




Just look at the creativity and quality!!!!! Look at the final work!!!!!! Where does yours stand in comparison?

You know you're as good as these students - so prove it to the examiner.

Saturday, 10 March 2012

Final Week of Collective Identity

This week will be our last lessons on the IDENTITY topic until we get to the revision sessions. Get a grip on the theories and study texts now. You will be tested this week!!!!! If you've done your glossary you have nothing to fear......

Tuesday, 6 March 2012

Prep work for exam

you will find the PowerPoints on our media website:

Friday, 27 January 2012

Newspapers reporting the London Riots

Task 1: go to and you should be in August 2011. Study the newspaper coverage from Saturday 6th through to the following weekend. What language do they use to describe a) the protesters b) the events, c) the police d) the government. TIP: Focus on Daily Mail, The Guardian, the Sun.

Task 2: Look at their stories from these days how do they talk about young people?

Tuesday, 24 January 2012

Group task

In your allocated groups, discuss what you found to be key information & use of language in the unfolding of the story on Twitter.
Produce a visual timeline illustrating those key moments - to be formally presented to the class today.
All individual work on timelines for Twitter and TV will be collected at the end of tomorrow's lesson. Please have the work printed, in your course folder and ready for collection. This is an important deadline.

Wednesday, 18 January 2012

How the story unfolded on TV

Task 2: Find TV news coverage for the weekend of the riots from a range of sources. Analyse the clips to find details of images used, people interviewed and language used by the reporters/News anchor. How did the story develop? Are there differences in coverage? Why? You should print screen and reference your sources to use in the exam.

Tuesday, 17 January 2012

Creating a social media timeline

Task 1; Using the resource below, pick out key moments in the unfolding of the "London Riots". Pay careful attention to who is involved in the tweets and the language they use to describe a) the riots b) those involved. This will be a key resource for your exam.

You can access the resource here.....

Exploration of "Youth"

Introduction to Youth and Identity

These are the influences 13B/ms came up with:

Friday, 13 January 2012

13A Homework for Monday 16th

New Topic: Media and Collective Identity

Ask a parent and/or a sibling to write down 5 things to describe you...... for the next lesson.