Friday, 24 May 2013


LEVEL 4 Expects...
Explanation/analysis/argument (16-20 marks)

Candidates adapt their learning to the specific requirements of the chosen question in excellent fashion and make connections in order to present a coherent argument. The answer offers a clear, fluent balance of media theories and knowledge of industries and texts and informed personal engagement with issues and debates.
Use of examples (16-20 marks)

Examples of theories, texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion at least once in each case.
Use of terminology (8-10 marks)

Throughout the answer, material presented is informed by relevant media theory and the command of the appropriate conceptual and theoretical language is excellent.
Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.

‘We Media’ and Democracy
  •   What are ‘We Media’?
  •   Where/how has ‘We Media’ emerged?
  •   In what way are the contemporary media more democratic than before?
  •   In what ways are the contemporary media less democratic than before?
Candidates might explore combinations of any two media in relation to the above prompts. Starting from Gillmor’s definition, all media that are ‘homegrown’, local, organic and potentially counter-cultural can be studied for this topic, as long as two media (eg web-logging and digital film uploading and sharing) are studied. Note that candidates should compare potentially alternative/progressive ‘we media’ examples with other examples of more orthodox production and ownership models and that the question asks candidates to consider media within an understanding of democracy so any contemporary examples that support their argument will be credited. 

A wonderful list of 
‘We Media & Democracy’
past questions…

Jan 2010
How far can the media in 2010 be considered to be democratic? 

Explore the claim that the ‘new’ media are more democratic than the ‘old’ media.

June 2010
Assess the claim that the media is becoming more democratic.

What is ‘we media’ and what difference does it make to citizens?

Jan 2011
Discuss the meanings of the term ‘we media’.

“We get the media we deserve.” Discuss, in relation to the role of media in a democracy. 

June 2011
Explain how some features of contemporary media are more democratic than others.

As a citizen, to what extent do you feel that the media provide you with a democratic service?

Jan 2012
“The media are controlled by those in power just as much as ever, despite technological and cultural change.” How far do you agree with this statement?

What role do the contemporary media play in safeguarding democracy?

June 2012
Are we the media in 2012?

Explain your view of the role of media in a democracy.  

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